Purpose / Vision
The New Value of Wigs
Traditionally, wigs have been sold as finished products.
Our vision is different:
- To provide wigs as items that enable hairstyles impossible to achieve by traditional hairstylist techniques alone.
- To instantly realize the ideal hairstyle that truly suits each individual.
We hope to create new success stories for our clients with these two principles. In conjunction with hairstylists, our goal is to create both new hairstyles that the client couldn’t dream of, but also new lifestyles as a result of the joy and confidence that our clients will feel. This is our philosophy of what wigs should be, and we will continue to pursue these new possibilities.
Makers, Deliverers, and Users
To deliver successful experiences for wig users, it is essential that makers, hairstylists, and customers share the same purpose.
We value these partners as companions in our mission, and we are committed to balancing quality and stable supply.
Through this, we aim to achieve sustainable growth and continue delivering products that bring joy to our customers.
Our Story
From Hair Salon Management
Founded in 1978 as a beauty salon, we have continually explored the theme of “What is true beauty for Japanese women?”
We honed techniques and design skills to shape appearances — even controlling how bone structure is perceived.
These experiences and sensibilities from daily salon work became the foundation of our wig-making.
Encounter with Wigs at a University Hospital
Later, we opened a salon within a university hospital, focused on providing beauty services for senior women.
There, we met customers facing hair loss from cancer treatments.
We were struck by the limitations of existing wigs — their quality and high cost.
This became the turning point that inspired us to begin our journey as a wig manufacturer.
Present and Future: The Potential to Transform Japan’s Beauty Scene
Today, we provide medical wigs that appear natural, that are “unnoticeable”.
At the same time, we are developing new products that explore the unique potential of wigs to realize ideal styles.
- For customers: A reliable way to look beautiful, to live with confidence, and to purchase without financial burden.
- For hairstylists: A new skillset, new clients, and new business opportunities.
When these values meet, an environment is created where many peoples’ hearts and minds come together to create smiles for every customer.
Our Philosophy
The Foundation of Beauty
The quality of our products is not determined solely by the hairstylist’s final cut.
It begins with the delicate craftsmanship in the production process — each strand of hair implanted by hand.
This meticulous work is the foundation that creates our customers’ “natural beauty”.
Timeless Values
Even as materials and methods evolve with time, the value of “careful finishing” never changes.
We believe that the union of handmade wigs and the skilled artistry of hairstylists creates the smiles of our customers — a belief that lies at the core of our business.
Market Insight
A Culture that Values Quality
The Japanese market has a strong preference for high quality, finding true value in carefully made products.
Attention to detail and trust are key drivers of customer satisfaction.
Diverse Demand
Both medical and fashion wigs are in steady demand in Japan.
Across all contexts, the need remains the same: to live daily life with a hairstyle that feels natural and true to oneself.
Image Transformation and Market Growth
To reach new customers, we must overturn outdated perceptions — that wigs are “expensive, unfashionable, or unnatural”.
By changing these misconceptions, we can cultivate new demand together.
The Untapped Market Potential
Research indicates that while about 20% of Japanese women express interest in wigs, only around 1% have actually purchased them.
This reveals a large untapped market — nearly 19% — which holds significant growth opportunities if approached with the right quality, design, and price.
Message to Partners
Partners as Companions in Building the Market
We see our partners not merely as suppliers, but as companions who build the market together with us.
Shared purpose and mutual growth are the true keys to long-term success.
Gratitude and Respect
We hold deep gratitude and respect not only for factory owners, but also for the craftsmen and staff on the production floor.
It is their dedication and skills that ultimately bring smiles to our customers.
Nurturing People and Skills
To build lasting partnerships, it is essential to protect and cultivate both technology and people.
By sharing this mindset, we can build trust, achieve results, and expand new value in the Japanese market together.
Company Profile
History
We were founded in 1978 as a beauty salon.
For many years, we have been dedicated to enhancing the beauty of our customers as professional hairstylists.
In 2006, we opened a salon within a university hospital, which led to our entry into the medical wig business.
Since then, we have advanced product development rooted in both the beauty and healthcare fields.
Network
Through our directly operated and partner salons, we have established a nationwide distribution network.
By collaborating with medical institutions and premium beauty salons, we serve a wide range of customers.
We provide private consultation rooms where clients can feel at ease, supported by skilled hairstylists who ensure professional care and instill confidence in our clients.
Certified as an Innovative Business Enterprise
We were recognized by Osaka Prefecture under the “Business Innovation Plan” for the originality and growth potential of our initiatives.
We actively collaborate with local communities and medical institutions, contributing to solving social issues through wigs.